I've heard others complain, saying they haven't written a dystopian so can't get any attention for their books. Then I've heard others say the opposite. They love vampires and now no one will look at their work. So which is it?
The advice I both heard and have given before is to be aware of trends, but not write to them. To write what you love. Because it's difficult enough to get published these days, don't make it harder on yourself by forcing something that isn't enjoyable or natural for you. It comes through in the work. I believe that those that successfully cross genres are those that truly enjoy all they write. For example, I will probably not be writing contemporary fiction (though I do read it on occasion). I might try Sci-fi though. Or thrillers. Or horror. Because those are genres I'm attracted to.
What does being "aware" of trends mean? It means that if you KNOW that no one wants vampire books, that if you choose to write one anyway it will be a very hard sell. You accept that going in. You probably decide to hold off on vampires for now, and instead choose another paranormal entity that hasn't been as overused. Or better yet, a whole new angle on something that hasn't been done. Example? Daughter Of Smoke and Bone! AWESOME, beautifully written book about what? Angels and demons? Maybe. But in such a way that the lore behind it was so original and unusual that it didn't matter.
Can you think of any examples like that? Where the book succeeded because it offered something fresh? What's your take on trends?